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Research papers

Designing the club of tomorrow

The global design project of Heineken, 'Open Design Explorations Edition 1: The Club' invited talented emerging designers from around the world to co-create the club of tomorrow. A three-week Market Research Online Community (MROC) with 120...

Catalogue: Congress 2012: Accelerating Excellence
Authors: Filip De Boeck, Henk Eising, Caroline Van Hoff, Tom De Ruyck
Companies: InSites Consulting, Heineken
September 13, 2012
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Citation

De Boeck, Eising, Van Hoff and De Ruyck (2012a, September 13). Designing the club of tomorrow. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/designing-the-club-of-tomorrow